The Green Thumb Way
I’m Kip Vernier, the founder of Green Thumb Foods. Thanks for visiting!
Hello. Hola. Bonjour.
For over 25 years, I have enjoyed a career in functional foods and supplemental nutrition. To make a living impacting the health of others, as well as my own health, is a reward like no other.
I’ve witnessed the health foods industry grow from just few consumers to the masses, and no bigger change was felt than in plant-based offerings. When my team first brought pea protein to the market in the nineties, “plant-based” was essentially unknown. Now it’s a household name.
The growth of the health foods industry has not been all positive. When mainstream food companies entered the health market, they brought along their deceptive marketing tactics and unsavory manufacturing techniques like using unnecessary additives, preservatives, and fillers to increase shelf life. As the product quality dropped, these companies earned exorbitant profits.
Recipes became complex with unrecognizable and artificial additives and preservatives. Many of these additives are not required to be put on a label. Ingredients were sourced with little regard for environmental impact. And the consumer was duped into believing this was good for them.
Admittedly, I tried to keep up and conform to the “more is better” thinking. Ultimately, I realized that my values were at odds with where the industry was trending. So, I gave up my comfortable position as a CEO to start Green Thumb Foods.
As a conscious consumer, you deserve to know exactly what you are feeding your family.
Green Thumb Foods was created to give the consumer back the right to choose what they put in their body. I needed to get back to simpler times and my bet is there are a lot of label readers that feel the same way.
But Green Thumb is not about me. It’s about you. Your food and your choice.
The Plant-Based Community Has A Voice.
We Hear You.
Thanks to you we’re witnessing incredible growth in various degrees of plant-based lifestyle, and our community continues to flourish. From giving up one animal-based meal a week, participating in meatless Monday or going all the way vegan, 70% of the population now opts for more plants and less animal products. You have demanded and deserve transparency, authentic foods, environmental and ethical responsibility. We hear you, loud and clear! YOU are the reason we created Green Thumb Foods – to turn back the clock on the food industry.
By innovating simplicity we’re taking you back to a time when you could trust your food and its origin. You will not see more than five ingredients in any Green Thumb Foods package. You can recognize the ingredients we use and know they were sourced with care.
Simple foods are empowering and flexible.
Green Thumb Foods is a big thumbs-up to all that’s healthy, clean, and sustainable, and a thumbs-down to additives made in a lab.
Think of all the good foods-creative, decadent, or healthy- you can create with flour. But a boxed caked mix can only make … cake. Often one with a strange aftertaste at that. Hmmm. We just don’t need to overly formulate our products with complex ingredients to boost their appeal. Their hype is their thoughtfully selected and simple nutrition.
Beyond Simplicity
With Green Thumb Foods, you can trust that the few ingredients on our label are all things you will recognize – in their absolute purest form. No Unnecessary additives. No preservatives. No toxins. No allergens. Just pure, dry ingredients that you simply mix with water or to add directly to your favorite recipes to make fresh, delicious creations.
The Earth Is What We All Have In Common
From our simple packaging to the journey of finding diverse, pure, plant-based ingredients, our earth-friendly approach means that our business decisions always consider what is best for the planet. We strive to source sustainable crops and high carbon sequestration plants to feed both your body and nourish the environment.
Ultra-long shelf life
No waste make what you need
Better for the planet
Healthy for people
